A centerpiece of Michelin’s corporate initiative to make value, not just price, the true attribute of a tire was the Better Way Forward microsite. It demonstrated all the ways Michelin keeps drivers safe, saves them money, and makes driving fun, all presented by the Michelin Man.

Michelin’s Better Mobility microsite built awareness of the company’s unique 120-year history of innovation and its vision of sustainable mobility. The entire site was built with CGI and smart motion development. The microsite also won Best of the D Show, Interactive, for Detroit.