Our mission was to redefine The Coca-Cola Company website to passionately engage with its dynamic and inspiring content easily from any device. Our goals included:

• Modernize the look and feel of the Coca-Cola Journey

• Create a multi-modal content first, responsive experience

• Focus on design and user factors to increase sharing

• Enable for passionate engagement

• Improve sharing tools

• Improve information architecture

• Focus on performance

Creative teams got the opportunity to ideate on unique designs along with UX and strategy collaboration.